How not to sell cycling apparel to women


Just a quick link to a well written article  from Fat Cyclist ripping a brand apart for their godawful marketing to female cyclists.  Take note, cycling gear companies, just because we have breasts and ovaries doesn’t mean that you need to slather your products in pink floral, or advertise it as over the top sexy to get our money.  Why don’t you make well made products in basic colors, and market them just the same as you do the rest of your stuff?

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